Make Parenting Magic.
Award-winning, cute, connected gadgets that make parenting easier. Whether it’s a good night’s sleep, brushing teeth, tracking body temperature or location - each device connects to the BleepBleeps app to help families through the day.
- Brand Purpose
- Brand Positioning
- Brand Personality
- Visual Identity
- Verbal Identity
- UX/UI Design
- Product Design
- Packaging System
- Brand Campaign
World’s first electric toothbrush with an integrated music store – designed to get the whole family brushing for two minutes, twice a day! More advanced than a conventional brush, with Sonic Vibe Technology for better oral hygiene, and a choice of brush heads for babies, kids and adults. Silicone bristles are soft and flexible, so they won’t scratch tooth enamel or damage gums.
Each character has a face, a name, and a personality - whether it’s a good night’s sleep, brushing teeth, tracking body temperature or location - each device connects to the BleepBleeps app to make parenting easier.
A new breed of baby monitor that actively helps children get to sleep. Soothing light and sound creates a comfortable and familiar environment, helping them get to sleep faster and more happily. Suitable from birth, helps children learn to settle themselves and teaches them to stay in bed.
The brief - Create a brand and suite of kid-friendly devices targeting design literate and tech-savvy parents.