BleepBleeps

Make Parenting Magic.

Cute, connected parenting gadgets.

Award-winning, cute, connected gadgets that make parenting easier. Whether it’s a good night’s sleep, brushing teeth, tracking body temperature or location - each device connects to the BleepBleeps app to help families through the day.

  • Brand Purpose
  • Brand Positioning
  • Brand Personality
  • Naming
  • Visual Identity
  • Verbal Identity
  • UX/UI Design
  • Product Design
  • Packaging System
  • Brand Campaign
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World’s first electric toothbrush with an integrated music store – designed to get the whole family brushing for two minutes, twice a day! More advanced than a conventional brush, with Sonic Vibe Technology for better oral hygiene, and a choice of brush heads for babies, kids and adults. Silicone bristles are soft and flexible, so they won’t scratch tooth enamel or damage gums.

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Each character has a face, a name, and a personality - whether it’s a good night’s sleep, brushing teeth, tracking body temperature or location - each device connects to the BleepBleeps app to make parenting easier.

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A new breed of baby monitor that actively helps children get to sleep. Soothing light and sound creates a comfortable and familiar environment, helping them get to sleep faster and more happily. Suitable from birth, helps children learn to settle themselves and teaches them to stay in bed.

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The brief - Create a brand and suite of kid-friendly devices targeting design literate and tech-savvy parents.

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